- Types Of Direct Marketing
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Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely buyer. Direct Marketing Definition. Snagit 2020 1 2 download. Direct marketing is a very popular and widely used method of informing people about products and services. It's a method of contacting customers and potential. The Direct Marketing Association (DMA) is a national trade organization for direct marketers. For a catalog that highlights many of the direct marketing industry's books, a free brochure that. Direct selling consists of two main business models: single-level marketing, in which a direct seller makes money by buying products from a parent organization and selling them directly to customers, and multi-level marketing (also known as network marketing or person-to-person marketing), in which the direct seller may earn money from both direct sales to customers and by sponsoring new.
Headquarters of Eurocash Group, a Polish wholesaler
Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professionalbusiness users; or to other wholesalers (wholesale businesses) and related subordinated services.[1] In general, it is the sale of goods to anyone other than a standard consumer. Wholesaling is the selling of merchandise to anyone either a person or an organization other than the end consumer of that merchandise.
According to the United Nations Statistics Division, wholesale is the resale (sale without transformation) of new and used goods to retailers, to industrial, commercial, institutional or professional users, or to other wholesalers, or involves acting as an agent or broker in buying merchandise for, or selling merchandise to, such persons or companies. Wholesalers frequently physically assemble, sort and grade goods in large lots, break bulk, repack and redistribute in smaller lots.[2] While wholesalers of most products usually operate from independent premises, wholesale marketing for foodstuffs can take place at specific wholesale markets where all traders are congregated.
Traditionally, wholesalers were closer to the markets they supplied than the source from which they got the products.[3] However, with the advent of the internet and e-procurement there are an increasing number of wholesalers located nearer to the manufacturers in China, Taiwan, and Southeast Asia.
In the banking industry 'wholesale' usually refers to wholesale banking, providing tailored services to large customers, in contrast with retail banking, providing standardized services to large numbers of smaller customers.
Taxes[edit]
Often, in the United States, wholesalers are not required to charge their buyers sales tax, if the buyer has a resale license in the state the wholesaler is located. Out of state buyers are not charged sale tax by wholesalers.[4]
Direct selling[edit]
The alternative to selling wholesale to distributors or retailers is to sell retail[5] either through company-owned stores or online. Winx hd video converter 6 4 5 lug. Advantages include receiving a larger slice of the price paid by the consumer; disadvantages include difficulty in reaching consumers.[6]
Top wholesalers in U.S[edit]
Top U.S wholesalers according to csnews report in 2012.[7]
Ranking 2012 | Company/ Headquarters | Latest FY (M$) | locations served | deliveries per week | % of sales to chain stores | % of sales to Indep. | # of warehouses | Warehouses (thousands Sq. feet) | full employee | sales per Sq. foot (thousands $) | sales per employee (thousands $) | sales per location (thousands $) | sales per delivery ($) |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | McLane Co. | 27,300 | 39269 | 48682 | 96 | 4 | 20 | 10464 | 9079 | 2609 | 3007 | 695 | 561 |
2 | Core-Mark Holding Co. Inc. | 8,115 | 30000 | – | 50 | 50 | 28 | – | 5000 | – | 1623 | 271 | – |
3 | Eby-Brown Co | 4,500 | 21000 | – | 70 | 30 | 7 | 2250 | 2200 | 2000 | 2045 | 214 | – |
4 | H.T. Hackney Co | 4,000 | 20000 | – | – | – | 28 | – | – | – | – | 200 | – |
5 | GSC Enterprises Inc. | 1300 | 8000 | 6500 | 68 | 32 | 6 | 1676 | 1315 | 776 | 989 | 163 | 200 |
6 | Farner-Bocken Co. | 1200 | – | – | 50 | 50 | 1 | 450 | 930 | 2667 | 1290 | – | – |
7 | Harold Levinson Associates Inc. | 1200 | 15000 | 15000 | 10 | 90 | 1 | 550 | 475 | 2182 | 2526 | 80 | 80 |
8 | Imperial/Harrison Super regional | 1,025 | 2950 | 3120 | 64 | 36 | 4 | 379 | 447 | 2704 | 2293 | 347 | 329 |
9 | Amcon Distributing Co. | 1004 | 5000 | – | – | – | 6 | 601 | – | 1671 | – | 201 | – |
10 | S. Abraham & Sons Inc. | 939 | 3614 | 3079 | 58 | 42 | 2 | 440 | 477 | 2134 | 1969 | 260 | 306 |
11 | Consumer Product Distributors inc. | 926 | 3695 | 4185 | 44 | 56 | 4 | 300 | 574 | 3087 | 1613 | 251 | 221 |
12 | Chambers & Owen Inc. | 765 | – | – | 50 | 50 | 1 | 265 | 300 | 2887 | 2550 | – | – |
13 | Liberty USA Inc. | 700 | 1800 | 1650 | 70 | 30 | 1 | 150 | 250 | 4667 | 2800 | 389 | 424 |
14 | Garber Bros. Inc. | 695 | 2400 | 3100 | 60 | 40 | 1 | 200 | 246 | 3475 | 2825 | 290 | 244 |
15 | J.T. Davenport & Sons Inc. | 600 | 2000 | – | 70 | 30 | 2 | 211 | – | 2844 | – | 300 | – |
16 | Cooper Booth Wholesale Co. | 540 | 1750 | 1175 | 20 | 80 | 1 | 110 | 187 | 4909 | 2888 | 309 | 460 |
17 | Atlantic Dominion Distributors | 486 | 2100 | 1600 | 65 | 35 | 2 | 180 | 120 | 2700 | 4050 | 231 | 304 |
18 | Tripifoods Inc. | 458 | 2750 | 2970 | 92 | 8 | 1 | 250 | 210 | 1832 | 2181 | 167 | 154 |
19 | Stephenson Wholesale Co. Inc. | 405 | 3500 | 4533 | 35 | 65 | 202 | 292 | 2005 | 1387 | 116 | 89 | |
20 | Pine State Trading Co. | 400 | 5000 | – | 55 | 45 | 5 | 246 | – | 1626 | – | 80 | – |
21 | Harbor Wholesale Grocery Inc. | 391 | 2500 | 1700 | 40 | 60 | 2 | 300 | 265 | 1303 | 1475 | 156 | 230 |
22 | Southco Distributing Co. | 343 | 1400 | 2200 | 45 | 55 | 1 | 225 | 180 | 1524 | 1906 | 245 | 156 |
23 | Richmond-Master Distributors Inc. | 300 | 1400 | 810 | 30 | 70 | 5 | 210 | – | 1429 | – | 214 | 370 |
24 | Thomas & Howard Co. Inc. | 250 | 1500 | 2300 | 47 | 53 | 3 | 300 | 300 | 833 | 833 | 167 | 109 |
25 | Allen Brothers Wholesale Dist. Inc. | 230 | 1358 | 930 | 33 | 67 | 1 | 65 | 72 | 3538 | 3194 | 169 | 247 |
See also[edit]
Look up wholesale in Wiktionary, the free dictionary. |
References[edit]
Types Of Direct Marketing
- ^'WTO – accession : Protocols of accession for new members since 1995, including commitments in goods and services'. www.wto.org. Archived from the original on 4 March 2018. Retrieved 8 May 2018.
- ^'United Nations Statistics Division – Classifications Registry'. unstats.un.org. Archived from the original on 21 March 2018. Retrieved 8 May 2018.
- ^Chandler, A. D. (1994). Scale and scope The Dynamics of Industrial Capitalism. Cambridge, Massachusetts: Belknap Press of Harvard Univ. Press. p. 29.
- ^Michael Gravette, wholesaler for 32 years.
- ^'Als Lieferant mitmachen' (in German). eu-lieferanten.de. Archived from the original on 11 April 2013. Retrieved 9 April 2013.
- ^Ian Mount (March 6, 2013). 'Clothing Companies Trying to Find More Direct Paths to Customers'. The New York Times. Archived from the original on March 7, 2013. Retrieved March 7, 2013.
- ^'Archived copy'(PDF). Archived(PDF) from the original on 2013-06-26. Retrieved 2014-01-08.CS1 maint: archived copy as title (link)
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Direct Marketing Advantages And Disadvantages Wikipedia
Definition[edit | edit source]
Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving a specific 'call-to-action.' This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as 'response' in the industry) regardless of medium.
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